Businesses that do not have a centralized Product Information Management solution (PIM) waste money, time, and resources every time product data is being used, updated, and even when it is being retired. The lack of accurate product information in a multi-publishing environment results in:

• Duplicated and redundant efforts as departments work in silos
• Inter-departmental conflicts through clear lack of product ownership
• Avoidable errors and omissions in data management
• Increased production costs through multiplied workflow steps
• Inconsistent product communication across all marketing channels
  
  
  

A Product Information Management (PIM) solution can deliver tangible results and a measurable ROI because it lets businesses manage the entire life cycle of product information from data inception, enrichment, multi-channel and multi-purpose usage, data analysis and reporting to data re-use all the way to data archiving. Optimally implemented Product Information Management solutions results in:

• Optimized product information aggregation
• Clearly defined product ownership and eliminated data silos
• Product owners having complete control over data usage
• Simplified flow of product information between users and departments throughout the enterprise
• Elimination of hunting and gathering for accurate product information
• Reduced multi-channel production times by as much as 60%

Product Information Management has become a mission critical application for businesses that aggregate data from a variety of sources, and which need to compete in a global and/or multi-channel world.

LAGO Product Information Management module meets the needs of these companies.